Our goal | contribute to a global innovation economy by enabling over 30,000 new jobs by 2036

About Productive Places

What does it mean?

We will contribute to the global innovation economy by enabling 30,000 direct jobs by 2036.

New jobs need technologically advanced urban areas that can adapt to an ever-changing jobs market.

In collaboration with other government agencies, the private sector and the community we will deliver employment and innovation hubs across our development portfolio. To do this, we’re focused on the start-up ecosystem, strengthening technology infrastructure and ensuring businesses provide opportunities for skills development and education.

Why is it important?

Australia’s economy continues to move away from manufacturing, towards knowledge based jobs, especially in our urban areas.

We need excellent infrastructure and technology to enable jobs growth if we want to stay competitive in the future. The strength of a city’s jobs market now hinges on the strength of its technology infrastructure (i.e. high-speed broadband) and its capacity to innovate (i.e. start-up incubators).

We will aim to create places where the best and brightest want to work.

Related Sustainable Development Goals

As more of us live in cities, the more important it becomes to embed economic sustainability into city building. We have centred our Productive Places approach around Goal 8: “promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all”.

We’ve also embedded responses to other Sustainable Development Goals, by driving support innovation, research and development, training, employment and education. Our collaborative approach with industry, government and education institutions will ensure lifelong learning opportunities for our communities.


New Urban Agenda

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The Habitat III New Urban Agenda has shared vision for cities and human settlements globally. That includes nations such as Australia, and those less fortunate. By embedding this shared vision for cities in the way we approach urban renewal, we can support the following economic outcomes sought by the New Urban Agenda.

“…cities and human settlements that:

(c) achieve gender equality and empower all women and girls, ensuring women’s full and effective participation and equal rights in all fields and in leadership at all levels of decision-making, and by ensuring decent work and equal pay for equal work, or work of equal value for all women, as well as preventing and eliminating all forms of discrimination, violence, and harassment against women and girls in private and public spaces;

(d) meet the challenges and opportunities of present and future sustained, inclusive, and sustainable economic growth, leveraging urbanization for structural transformation, high productivity, value-added activities, and resource efficiency, harnessing local economies, taking note of the contribution of the informal economy while supporting a sustainable transition to the formal economy;

(e) promote age- and gender-responsive planning and investment for sustainable, safe, and accessible urban mobility for all and resource efficient transport systems for passengers and freight, effectively linking people, places, goods, services, and economic opportunities;

Related Habitat III New urban Agenda points

3, 5, 13, 14, 43-62,

100 Resilient Cities

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Resilience is reduced when there are gaps in health, education and economies. The goal of the 100 Resilient Cities program is the support cities identify their stresses and shocks, and create a resilience strategy to manage and mitigate the impacts.

The 100RC initial impact assessment has identified failure of large financial institutions and digital network failures are some examples of acute shocks Sydney is exposed to; and insufficient employment diversity as a chronic stress.

Our Productive Places approach is to ensure we are connecting with our communities for education, training, employment and collaboration. We’re also supporting innovation hubs and incubator businesses. Through diverse life-long learning, employment and innovation we can help increase the resilience of our communities and their surrounds.

Delivery outcomes

Our economic targets are based on research, collaboration and international benchmarking.


We will pioneer new ideas and foster opportunities within our innovation economy.


  • Measure and report annual investment in research and development supporting our strategy principles of fostering a sustainable environment, driving social equity, enabling an innovative economy and advancing responsible governance
  • All new greenfield or regional communities provide electric vehicle chargers to service a minimum 10% total dwellings as either publicly accessible or for private use
  • All new urban renewal or high density communities provide a minimum 10% parking yield, per parking lot, as electric vehicle charge station ‘turn-key’ ready at development completion
  • All homes to have access to high speed broadband 20Mb+ and key open spaces to have free wifi

Training & employment

We will enable opportunities for skills development, education and employment that will help our communities thrive.


  • Landcom Project Teams engage in the Communities of Practice Universities Roundtable, in partnership with leading Australian institutions (run by the Collaborative Learning team), supporting student and staff engagement, research and learning outcomes 
  • Projects to engage and foster education, learning or employment outcomes, based on identified needs of the local and regional community

We are also thinking about

We know there are always emerging areas of sustainability, and are committed to advancing our approach over time. Some further areas of exploration for us include:

  • How we collaborate with other government agencies to deliver employment hubs and opportunities across our portfolio
  • Adopting a Reconciliation Action Plan
  • Considering our business approach to staff volunteering
  • Advancing our approach to driving Smart Cities outcomes, and fostering innovation